Initially conceived around three specific cities, this Bank Pekao campaign evolved the moment the director arrived in Morocco. Inspired by the country’s extraordinary range of locations, the director, agency and client wanted to explore further, and we embraced that creative shift. The film was ultimately reimagined and shot over four days across several cities. Every stage from scouting and permits to travel and execution was delivered to exacting international standards, while giving the creative team the freedom to let Morocco reshape the story