
About Project
Originally planned for Paris, this Samsung campaign moved to Morocco when Achraf Hakimi’s match schedule changed. Samsung’s Dubai team contacted us on a Tuesday; cameras rolled exactly one week later. In seven days, we secured the director and creative treatment, stadium, permits, crew and equipment, while coordinating private flights and Hakimi’s movements between cities. The shoot ran seamlessly, Hakimi left delighted with the experience, and the final film demonstrates our ability to turn extreme time pressure into controlled, high-quality production.





